What is search engine optimization?
Search is a consumer question. And content is the answer to this. When a consumer asks a question, To provide the answer you want immediately, Search engine optimization 구글 상위 노출 It can be said to be the ultimate content marketing. Micro Momentum Micro-moments are based on the need for people to learn something, do something, discover something, see something, or buy something Occurs when the device (smartphone is increasing) is being used reflexively. It’s an intent moment where decisions are made and preferences are formed.
Snippets – Showing in a way that people like (text, images, etc.)
If the search engine is a highway, SNS is like a local road
Increasing the Role of Google Search Engine
– Mobile
NAVER is all advertising… Encourage them to stay on the Naver platform
* B2B searchers make 12 searches before deciding to buy a particular brand
a higher conversion rate than advertising
4. Understanding Target Customers
Keyword Analysis Level 3 in SEO Marketing
* Keyword Strategy Collection → Content Publishing → Inflow Keyword Analysis
* Identify the purpose of visitors to the site
Establishment of monitoring system after SEO campaign
* Keyword collection and gap analysis
: Keywords that customers usually use vs. visiting keywords
* Keyword monitoring and strategy tuning
: Perform strategies such as content, email, PR, social media, and advertising keywords
* Organic Traffic and Organic Keywords Analysis
We need a graph that increases organic inflow like this!!
Organic Contribution Analysis by Organic Page
a means of integrated marketing communication
Marketing is a message, a key word
Analyzing the gap between keywords that customers recognize and should be recognized in the future
: Identify key customer intentions in the industry found in the keyword
: Derive keywords that we need to insist on and recognize in the future
Desirable SEO objectives
Set goals you want to achieve through the SEO campaign
Ultimately, a means to understand customers
* Deriving Customer Insight through Inflow Keyword analysis
* Explore ways to increase the value of your content
* SEO objectives can be set as a strategic means of content production
* The role of integrated communication strategies in various digital marketing campaigns
* Increase customer understanding through keyword analysis immediately after digital marketing campaign
* Identify your positioning and competitive positioning and derive competitive advantage strategies
* Understanding the products and services of our and our competitors that our customers are interested in
* Early identification and proactive response to emerging strategic new categories
The role of the search engine: the role of the search engine that connects the searcher (customer) to the content provider (enterprise) that provides the information
The Evolution of Search Engine Algorithms
Recent Changes in Google Search
* Onsite SEO is the activity of the website “Internal” to enhance → Organic Visibility
Technical SEO and Content SEO
Technical SEO – Laying a technical foundation for websites to be well exposed in search engines
* Performing content SEO with technical SEO applied is advantageous for increasing traffic, so apply technical SEO first and proceed with content SEO
* So that curling and indexing work out well,
– Set the robots.txt and sitemap.xml files
– Check and modify website and URL structure for user convenience
– Identifies and improves duplicate or missing parts, such as title tags, meta-description, and image replacement text
Content SEO – Work to improve the formatting and appropriateness of the content being used on the website
* Keyword research is conducted in advance to obtain keywords that are used primarily by prospective customers and represent the business well
* Based on the results, a holistic content strategy is established and keywords that can drive traffic are strategically placed on a page-by-page basis